In every single Apple advertisement for the recent iPhones, it's always 9:41. In fact, 9:41 has been showing up on all Apple products with a clock display for many years. That very specific time isn't just a coincidence — there's a reason for it, and it's actually really cool.
In January of 2007, Steve Jobs announced the first iPhone at 9:42 a.m during his highly anticipated keynote speech at the Macworld Conference & Expo in San Francisco.
"This is a day I have been looking forward to for two and a half years," Jobs said during his speech. "Every once in a while, a revolutionary product comes along that changes everything. Today Apple is going to reinvent the phone."
And that's exactly what happened. Apple literally reinvented the phone.
So to honor the Apple CEO's keynote speech, the company has designed all of their stock photos to read 9:41. New product announcements have also been meticulously timed around 9:41.
"We design the product launch keynotes so that the big reveal of the product happens around 40 minutes into the presentation," Apple executive Scott Forestall explained back in 2010. "When the big image of the product appears on screen, we want the time shown to be close to the actual time on the audience's watches. But we know we won't hit 40 minutes exactly. And for the iPhone, we made it 42 minutes. It turned out we were pretty accurate with that estimate, so for the iPad, we made it 41 minutes. And there you are — the secret of the magic time."
So there's a little Apple history for you. You'll probably never look at an Apple ad the same way again!