Imperfect Produce is a food delivery subscription service for fruits and vegetables. The produce offered never makes it off of farms, because it isn't perfect enough for grocery stores' standards. It has been rejected by grocery stores for being "ugly," meaning it's too small, it's the wrong color, or it's misshapen. The rejection occurs purely for cosmetic reasons, and that means nutrition and taste aren't affected.
The produce sourced mostly comes from California farms faced with cosmetically-challenged produce as well as an oversupply of certain items. It may be "ugly," but it's fresh — the company usually gets its produce from farms the day after it's picked.
Imperfect offers four box types: organic, mixed fruit and veggie, all fruit, and all veggie. When you sign up, you choose the type of box you want, along with the size — small, medium, large, or extra large. You're able to customize each box so you don't end up with a bunch of fruits and veggies you don't like.
Have your box delivered once a week or every other week. But unlike other food delivery subscriptions like Blue Apron or Hello Fresh, you can only skip a total of five delivery weeks.
Normally, a seven to nine pound box of non organic produce would cost around $20 at a grocery store or $35 from a comparable produce delivery service. Imperfect's price is $11-$13, based on the produce included that week. A small box of Imperfect's organic produce costs $15-$17. That's a 30 to 50 percent savings.
Food waste is a major source of greenhouse gas emissions, so the less food we waste the better off our planet will be. So, by ordering Imperfect Produce, you won't just be saving money, you'll be helping to reduce food waste and basically be saving the planet.