Breast pumps aren't exactly low key. They're big, super annoying to take on the go, and they're obnoxiously loud. The pumps most women use today require them to completely stop what they're doing every few hours. And if they're at work or in public, they have to find a private place to pump while lugging around a large device.
Willow is a smart breast pump that intends on changing the way you pump. The inconspicuous pump fits inside your bra and silently pumps. There's no need to attach any tubes or to plug it into an outlet. It does its job so you can do yours.
Each hands-free pump contains a bag that holds up to four ounces of milk. It's dishwasher safe, and the batteries last for a couple of days on a single charge.
The companion app makes life even easier. Instead of logging pumping activity in an app or in a notebook, the app does it for you. It tracks the amount of milk pumped from each breast, how long it took, and how frequently you pump.
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The system comes with two pumps and their tubes, 24 milk bags, two cleaning brushes, two carrying bags, a charger, and instructions.
Willow will cost $430 when it launches. Sign up here to find out when the device becomes available for purchase.