It finally happened — Apple's iPhone day. Ten years ago, the first ever iPhone was unveiled by Steve Jobs, so it's fitting that today, the newest iPhone models were announced by Apple CEO Tim Cook and the Apple team at the brand new Steve Jobs center in Cupertino, California.
First and foremost, Apple stores are no longer being called "Apple stores." According to Angela Ahrendts, Apple's Senior Vice President of Retail, the stores are now being referred to as "town squares." Weird, but ok.
But on to the products:
A major focus of the Apple Watch Series 3 is health. It can now communicate with exercise machines, and the new Heart Rhythm can alert you when your heart rate is off or elevated.
Cellular connectivity is built in, and next month, Apple Music will come to the Watch, allowing you to stream directly. Siri doesn't just text, she talks now — which is enabled by a new Dual-core processor that has 70% more power.
While the case remains the same size, the display is now the cellular antenna, and an electric SIM is integrated directly into the Watch. It has GPS, is swim-roof, and the battery lasts all day. The Watch will be available September 22nd starting at $399.
Apple TV 4K supports 4K, HDR, HD-10, and DolbyVision. It has a 10X chip and 4x GPU performance. Apple is automatically upgrading the HD movies you already own to 4K (which will be the same price as HD).
Netflix and Amazon 4K titles are coming to Apple TV, as well as a Live Sports feature. Apple TV 4K is $179 and will be ready for orders on September 15th order, with a ship date of September 22nd.
iPhone 8 and 8 Plus
iPhone 8 has the most durable glass in a smartphone (finally), and it's water and dust-resistant. It comes in silver, space grey, and (rose) gold. It has 25% louder speakers than the iPhone 7.
It features color accuracy, 3D touch, true tone display, new Apple designed ISP, faster low light autofocus, better pixel processor, a 30% faster GPU, and first time ever hardware multiband noise reduction.
iPhone 8 and 8 Plus feature all new sensors, and Portrait mode now uses depth mode to select lighting effects and analysis of people's faces. The cameras and A11 processor have been calibrated for AR. And the new phones officially have wireless charging, which is done on a charging mat.
iPhone 64GB is $699, and the iPhone 8 Plus starts at $799 for the 64GB. Orders start on September 15th, with a shipment date of September 22nd. Oh, and iOS 11 will be available on September 19th.
iPhone X (which Cook referred to as "iPhone 10") comes in space grey and silver with a super retina display. Simply tap on the screen or raise to wake the phone. The side button is Siri. Swipe up from the bottom to go home, which also works in any app.
Most notably, iPhone X has Face ID. Enabled by a True Depth camera system, you can look at your phone to unlock it. But don't worry, it can't be fooled by a hat, sunglasses, or even a mask.
Face ID works with Apple Pay, and any apps that work with TouchID will also work with Face ID. And then there's Animoj — emojis that are controlled by your facial expressions. Ever wanted to see your face in poo? Well, now you can.
The phone has 12MP dual cameras, larger and faster sensors, new color filter, and deeper pixels, and an f2.4 aperture — allowing for 36% more light than the lens in the iPhone 8.
iPhone X will be available to order on October 27th, and will ships on November 3rd. The price is a hefty one at $999.