Facebook is making it easier for its users to find information and respond to crisis and disasters through a new feature called Crisis Response. The feature acts as a central hub for all of the company's safety tools, including Safety Check, which allows users to let their friends and families know they are safe during natural disasters, terrorist attacks, and other major life-threatening situations.
Crisis Response will also include Facebook's Community Help tool, which makes it easier for locals to coordinate help during a disaster (like organize supplies, offer places to stay, transportation etc.), as well as a fundraising feature that will support people affected by disasters and non-profits involved with relief efforts.
In addition to the tools that previously existed, the hub will also contain a mix of public Facebook posts, news articles, photos, and videos to keep people informed and up to date on a given crisis. By presenting as much information as possible, the hope is that more people will want to get involved and help where they can.
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The Crisis Response hub isn't only important for family members and friends, but for people in the midst of a crisis who can't get through to 911, but need help immediately. The 911 system has a limited number of phone lines, dispatchers, and emergency support — so people are relying on their Facebook community to help.
In the weeks ahead, the Crisis Response hub will appear on the desktop Facebook homepage and in the Facebook menu in the app.