The Philadelphia Eagles may have won the 2018 Super Bowl (spoiler alert), but the real winners were the commercials. Unless you're a football fan, the most exciting part of the Super Bowl is watching the commercials—mainly because it's fun to see what millions of dollars will buy a brand.
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This year, advertisers shelled out $5 million for 30 seconds of air time. Some brands nailed their commercials, while others completely missed the mark. But the ones people loved most all have one thing in common: they're hilarious.
Here are the top 5 best commercials aired during the Super Bowl, according to the Kellogg School Super Bowl Advertising Review.