The 2018 Super Bowl Ads Worth Watching (Again)

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The Philadelphia Eagles may have won the 2018 Super Bowl (spoiler alert), but the real winners were the commercials. Unless you're a football fan, the most exciting part of the Super Bowl is watching the commercials—mainly because it's fun to see what millions of dollars will buy a brand.


This year, advertisers shelled out $5 million for 30 seconds of air time. Some brands nailed their commercials, while others completely missed the mark. But the ones people loved most all have one thing in common: they're hilarious.

Here are the top 5 best commercials aired during the Super Bowl, according to the Kellogg School Super Bowl Advertising Review.


5. Wendy's: Iceberg

4. Tide: It's a Tide Ad

3. Avocados from Mexico: #GuacWorld

2. Mountain Dew/Doritos: Doritos Blaze vs Mountain Dew Ice

1. Amazon: Alexa Loses Her Voice