How to Embed a Video in the Body of an Email
Do you want a client to see your latest video? According to Marketing Sherpa, 59 percent of email recipients will click on and view a video embedded in the body of an email. Embedding a video requires placing a viewable video file directly into the body of the email or providing a link to a video file stored elsewhere on the Internet. As of September 2010, only Google's Gmail offers users the ability to embed a playable video directly into the body of an email. However, anyone using other email services can use a workaround to embed a video hyperlink.
Embed Video in Email Carriers Other than Gmail
Take a screenshot of a video stored on YouTube, Vimeo or any other video file sharing site by navigating to the URL of that video, allowing the video to load and then clicking the "PrtSC," or the print-screen, button on your keyboard.
Paste the screen capture into image editing software, such as Microsoft Paint. Open Microsoft Paint by clicking "Start," "All Programs," "Accessories" and then clicking "Paint." Microsoft includes this software with every version of the Windows operating system. Click "Edit" in the top menu bar and then highlight and select "Paste."
Copy the image by right-clicking on it and then highlighting and selecting "Copy."
Log into your email account. Navigate to your email provider's website, or log into Outlook or any other Windows-based mail application you use by double-clicking the program's icon on your desktop. Open a new message and enter a recipient and subject line in the appropriate text boxes.
Paste the image into the body of the email. Right-click anywhere in the body of the email and then highlight and click "Paste." Alternatively, you can click in the body of the email and then press "CTRL" and "V" simultaneously. Adjust the size of the image as desired.
Grab the URL of the video that you wish to embed. Click on the video's URL address in your navigation bar and then click "CTRL" and "X" simultaneously to copy the Web address.
Link the screen capture image of the video to the video's Web address. Click on the image to highlight it. Then click on the "Link" button of your email service, depicted by a chain link icon. Paste the URL of the video into the link box by pressing "CTRL" and "V" simultaneously.
Click "Send" to transmit the video to your recipient.
Embed Videos in Gmail
Copy the URL of a YouTube video that you wish to embed in a Gmail by opening your Web browser, navigating to the page of the YouTube video, clicking on the URL address in your navigation bar and then clicking "CTRL" and "X" simultaneously.
Log into your Gmail account by navigating to the Gmail website and entering your username and password.
Open a new mail message by clicking "Compose Mail" in the left detail column. Type the name of an email recipient into the "To" text box, then type a "Subject" heading in that text box.
Paste the YouTube video's URL into the body of the email by right-clicking anywhere in the body of the email and then highlighting and clicking "Paste." Alternatively, you can click in the body of the email and press "CTRL" and "V" simultaneously.
Click "Send" to transmit the email, now with the video embedded.
Tips & Warnings
- You can reduce the size of the screen capture to just the video itself by first pasting the screen capture into your image-editing software program, such as Microsoft Paint. Then use the editing software tools to trim away all of the image except the video portion.
- Only Gmail users will be able to playback videos embedded in emails. Also, some email carriers, such as Yahoo, do not support images in email.
References & Resources
- Marketing Sherpa: How Video Message Gets Viewed by 59% of Target Audience
- Business Insider: RIP Rick Rolling: Gmail Now Embeds YouTube Videos
- Email Marketing Reports: Video Email Update: Can You Embed Them?
- Pin Pointe: How to Embed Video in Email
- AWeber Communications: Video In Email: One Step Closer To Reality?