Apple has added a feature that allows developers to make new iOS 11 apps available for pre-order up to 90 days before release. So, if you want to download a new app you heard about, but you're afraid you'll forget about it by the time it's released (let's be honest, you probably will), you can now pre-order it.
The new feature will most likely affect gamers the most. In fact, Apple's iOS 11 App Store update features a new tab dedicated exclusively to games (no other category has its own tab). Certain games like the upcoming 2018 release of the augmented reality mobile game Harry Potter: Wizards Unite have tons of hype surrounding them before they're released, so being able to pre-order them will make things a lot easier.
Whether the app is free or paid, its product page will become available with the option to pre-order. Once the app is released, you'll be notified and the app will automatically download to your iPhone. If you paid for the app, you'll be charged before download.
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Developers will be able to track how popular their upcoming app is before it's even released, and users will never miss a release date. A win-win for everyone!