McDonald's is celebrating International Women's Day on March 8th by flipping its famous golden arches upside down, replacing the "M" we all know so well with a "W."
International Women's Day commemorates the movement for women's rights, and celebrates the social, economic, cultural, and political achievement of women. It's also a strong call-to-action to press forward and progress gender equality.
"For the first time in our brand history, we flipped our iconic arches," said McDonald's Chief Diversity Officer Wendy Lewis. McDonald's is flipping its logo "in honor of the extraordinary accomplishments of women everywhere."
The arches have only been flipped at one physical store located in California, but the fast food chain has turned its logo upside down across all digital channels.
The company put together a touching video of Patricia Williams, a woman who "was determined to show her daughters the value of hard work." Eighteen years later, she and her daughters own 18 McDonald's restaurants.
McDonald's hopes that by celebrating International Women's Day, it motivates us and our communities to think, act, and be gender inclusive—today and always.