Facebook Is Launching a New Dating Service

Facebook is about to give Tinder, Bumble, and OkCupid a run for their money. At it's annual F8 developer conference on Tuesday, CEO Mark Zuckerberg announced that Facebook will soon be adding dating service features to its mobile app. So, all the people who do their fair share of Facebook stalking can now be less creepy about it.

The free opt-in feature will match users with people they aren't already friends with on Facebook. But if you aren't looking for love, the service might not be for you. As Zuckerberg said during the announcement, "This is going to be for building real long-term relationships, not hookups."

According to Zuckerberg, 200 million users list themselves as single, which is why the company decided to take the next step and try matching some of those singles together.

Zuckerberg didn't elaborate much on what to expect, but the company posted more information on its blog.

"People will be able to create a dating profile that is separate from their Facebook profile — and potential matches will be recommended based on dating preferences, things in common, and mutual friends. They'll have the option to discover others with similar interests through their Groups or Events. However, what people do within the dating feature will not be shown to their friends."

Match Group, which owns and operates Tinder and OkCupid took a hit as soon as the news was announced—its stock plummeted by more than 17 percent. But does that mean you should delete your Tinder profile? Probably not just yet, as the dating service won't begin testing until later this year, and a roll out date will be announced after that. And whether you want to hand over more personal information to Facebook, well that's up to you.