There you are, minding your own business, browsing around for rhinestone cowboy boots and adult butt rash cream. You decide to open Facebook to see if anyone's posted any cute dog videos, only to find advertisements for rhinestone cowboy boots and adult butt rash cream.
Facebook is notorious for showing you ads of things you searched for online (and possibly even only talked about, but that's another story). Businesses send Facebook information on your activity on their sites and apps, and Facebook uses that info to send you "relevant" ads.
Well, good news. Facebook has a new feature that lets you clear your information from Facebook, Instagram, and Messenger. Off-Facebook Activity shows you a summary of your activity on other websites and gives you the option to clear it from your account. You can also choose to disconnect future off-Facebook activity from your account—either for all you off-Facebook activity or just for specific apps and websites.
So, if you aren't interested in seeing adult butt rash cream ads for the rest of your life, now you don't have to.
"If you clear your off-Facebook activity, we'll remove your identifying information from the data that apps and websites choose to send us," Mark Zuckerberg wrote in a blog post. "We won't know which websites you visited or what you did there, and we won't use any of the data you disconnect to target ads to you on Facebook, Instagram or Messenger. We expect this could have some impact on our business, but we believe giving people control over their data is more important."
Off-Facebook Activity is currently being tested in Ireland, South Korea, and Spain, and it'll be available everywhere in the coming months.