A woman's experience after giving birth is too graphic for prime time television, according to prime time television.
Frida Mom is a company dedicated to a woman's postpartum needs. It submitted an ad to air during the Oscars on ABC that accurately represents what it's like for a woman after giving birth. It was rejected.
The commercial shows a new mom being woken up by her crying newborn baby in the middle of the night. She's wearing the mesh underwear given to her at the hospital as she gets out of bed and struggles to walk to the toilet to pee. She struggles because she just pushed a human out of her body.
When on the toilet, she uses the plastic squirt bottle to clean herself, one that all women who have delivered vaginally know well. She does her best with the massive pad needed to catch the blood and other fluids continuously exiting her body. She's exhausted, in pain, uncomfortable, and emotional. She's every woman who has given birth.
"The ad you're about to watch was rejected by ABC & the Oscars from airing during this year's award show," Frida Mom explained in the ad. "It's not 'violent, political' or sexual in nature. Our ad is not 'religious or lewd' and does not portray 'guns or ammunition'. 'Feminine hygiene & hemorrhoid relief' are also banned subjects. It's just a new mom, home with her baby and her new body for the first time. Yet it was rejected. And we wonder why new moms feel unprepared. We make products that help women prepare for postpartum recovery. We're Frida Mom."
Here's the ad:
Women are often unprepared for what their experiences will be after giving birth, and that's not going to change until a woman's bodily experiences are normalized in the media.