And Just Like That, Peloton Releases an Ad Starring Mr. Big

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The Sex and the City reboot ​And Just Like That ​premiered last week on HBO Max. Something very unexpected happened in the first episode to a major character involving a Peloton bike, and people were so rattled by the events, Peloton's stock price dropped.


Peloton released an ad in response to the very unreasonable drama surrounding the very fictional ​And Just Like That​ storyline, and it's perfection.

First, here's a quick overview of what happened on the show. Obviously, this is a major spoiler, so proceed at your own risk.

Living in a post pandemic world, Mr. Big and Carrie are still married and still living their best Manhattan lives. Carrie was convinced to attend Charlotte's daughter's piano recital, so instead of heading to the Hamptons with Mr. Big like she wanted to do, they stuck around the city for one more night. While at home, Mr. Big hopped on the Peloton for a ride with his favorite instructor, Allegra (played by real-life Peloton instructor Jess King). Right after the ride, he had a heart attack, and soon after, died in Carrie's arms when she got home from the piano recital.


It was shocking and terrible, but it wasn't real. It's a TV show. But it caused Peloton's real-life stock to drop. Peloton's cardiologist, Dr. Suzanne Steinbaum, spoke to E! News to try and clear things up. "Mr. Big lived what many would call an extravagant lifestyle — including cocktails, cigars and big steaks — and was at serious risk as he had a previous cardiac event in season 6."

Peloton took things a step further and released an ad making fun of the situation that Chris Noth as Mr. Big himself (who is very much alive), Jess King, and narrated by Ryan Reynolds.

Check it out: