The Average Hits Per Day on Google Analytics

By Jimmy Boyd

Website owners can track visitor activity on their websites with Google Analytics. This program tracks your visitors and hits with a special tracking code. You place the code in the HTML of your Web pages. The tracker automatically tabulates and provides online reports of visitor actions throughout your website. You then use the Analytics reporting features to figure out your average hits per day.


Google Analytics does not include the term "hits" in its statistical reporting. Thus, you need to clarify which statistics you want to track when determining the average hits per day to your website. Analytics can provide statistics on unique visitors to your website, number of visits, number of overall pages visited, the average page views per visitor and visits to individual pages. The number of visits refers to the number of times anyone visits your site, regardless of whether it is each person's first visit. With unique visitors, Analytics counts each person only one time. Thus, there will always be more overall visits than visitors. Similarly, overall page views are more than the number of visits because a surfer can click any of your links to visit additional pages. Naturally, if you want to check individual page hits, that number is lower than the total page views on your website unless you have only one page that gets visitors.


When you log in, click on "Analytics Settings" to find a list of the website profiles you have entered into the system. In each entry, view the number of visits for the chosen period. On this settings page, you can select statistics for the day, week, month or year. You then click "View Report" to get to more detailed reporting for that website.

Detailed Reports

On the page for detailed reporting, look in the Site Usage section to see the number of visits, total page views and average page views per visit. Analytics lists the number of unique visitors under Visitor Overview. The Content Overview section shows the number of views on each individual page of your website. When you first land on this page, you see a date range at the top of the reporting graph. That is the period that you chose on the settings page. The default period is 30 days. You can click on the date to open a calendar and select a different reporting range. You can also use the buttons below the date range to select a daily, weekly or monthly reporting interval. For example, if you choose a daily graph, each dot in the graph represents the number of visits on those individual days.

Determining Averages

Analytics does not provide a specific measurement for average daily hits. To do this, take the total number of visits and divide it by the number of days in the reporting period. For example, if you had 10,000 visits over a date range with 50 days, your average daily hits would be 200. Use the same formula with unique visitors, page views or any of the other statistics provided by Google Analytics.