Amazon Prime Is Raising Its Prices

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Your Amazon Prime member is about to get more expensive. The company announced that for the first time since 2018, it's raising its Prime subscription prices.

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The current monthly cost is $12.99, which will increase to $14.99, and while the annual membership fee is currently $119, it'll jump to $139. The changes will take effect for new customers first beginning on Feb. 28, and existing members will see the increase starting after March 25.

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Amazon announced the price increases last week and said it's due to the "expanded Prime membership benefits," like added Prime Video content and expanded free same-day shipping, as well as to compensate for the rising costs of labor and transportation in its distribution network.

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So, if you've somehow managed not to be a Prime subscriber, even throughout the last two years of a pandemic, you might want to sign up now to save a few dollars. Or, you know, don't.

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