Target's New Loyalty Program Offers One Percent Back to All Shoppers

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Starting in October, it's going to pay to shop at Target. But instead of you paying target all your money (you know you do), Target's going to pay you.


The company just announced a new loyalty program called Target Circle that will earn shoppers 1 percent on every purchase to redeem on a future Target trip. One percent may not sound like a lot, but considering the amount of money you spend there, it'll definitely add up.

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The program also offers a 5 percent discount on your birthday, plus it supports local non profits organizations.

"Our guests are at the center of everything we do, and we're always looking for new ways to create even easier, more rewarding shopping experiences that give them another reason to choose Target more often," said Rick Gomez, executive vice president and chief marketing and digital officer of Target. "We worked directly with guests to develop Target Circle, and the program includes the benefits and perks that they told us were most important to them, from earning on every Target trip to having the opportunity to help Target make a positive impact within their local communities."


If you have a Target RedCard, you aren't eligible to earn 1 percent when paying with the card, but you'll still receive the standard 5 percent off and can receive the other Target Circle perks.