The headphones are available to order now for $349.99 directly through Apple, Beats, and major retailers (Tom's Guide, today), with wider retail availability arriving this Thursday, September 24, across the U.S. and more than 100 other countries and regions (MacRumors, today). They launch in four core colors, Black, Cloud, Pink, and Sky, each paired with matching Performance Knit cushions (MacRumors, today).

Despite being an Apple-owned brand, the 360 works across both iOS and Android, with Android-specific extras like Fast Pair, Audio Switch, and Find Hub, plus multipoint connectivity for pairing across devices (SoundGuys; Tom's Guide, today). The 360 also supports Personalized Spatial Audio with dynamic head tracking, letting Dolby Atmos content shift as the listener turns their head (MacRumors, today).

One spec is still murky. Cult of Mac reports the headphones run on a custom Beats chip paired with Bluetooth 5.3 and Class 1 connectivity, while Tom's Guide lists Bluetooth 5.4 (Cult of Mac; Tom's Guide, today). The two reports don't line up, and nothing in the available coverage resolves which version is correct.

Tom's Guide's review frames the 360 around gym use, crediting the IPX4 rating, modular cushions, and 32-hour battery life with "shaking up the athletic headphone category" (Tom's Guide, today). In testing, the ANC handled gym chatter, clanging weights, and overhead music well enough that Tom's Guide called the result impressive (Tom's Guide, today).

For calls, Beats built in a nine-microphone array supported by AI speech modeling (Tom's Guide, today). Separately, the ANC system itself draws on a set of eight microphones to read the acoustic environment inside and outside the earcups, and a Transparency mode lets outside sound back in when needed (MacRumors, today). Part of the comfort redesign traces back to the headband: without routing internal cables for a wired connection, Beats says engineers could focus on weight distribution, tension, and long-term fit (SoundGuys, today).

Battery life is rated at 32 hours with ANC and Spatial Audio running, and a five-minute Fast Fuel charge over USB-C adds an hour of playback (Tom's Guide; MacRumors, today).

The interchangeable cushions are the clearest physical differentiator on the 360, and the swap isn't purely cosmetic. Beats' Adaptive EQ continuously retunes sound based on how the cushions fit, so a cushion change affects comfort and acoustic output, not just color (SoundGuys, today). Apple VP Oliver Schusser framed the design goal around exactly that kind of personalization, describing a headphone that "moves effortlessly with you," with cushions letting owners "express themselves in a way no other over-ear headphone can" (MacRumors, today).

Performance Knit cushions use memory foam wrapped in a breathable knit, while a separate UltraPlush option in engineered leather is available in Black and Cloud (Cult of Mac, today). Replacement kits normally cost $49.99, an ongoing expense tied to a feature Beats is positioning as central to the product, though a launch promotion drops the price to $9.99 in the US, UK, Canada, Australia, France, China, and South Korea through October 31, while supplies last (MacRumors; Cult of Mac, today). Beyond the four launch colors, replacement Performance Knit kits also come in Volt, a neon yellow-green, and Navy (MacRumors, today).

Price marks the widest gap between the two headphones: $349.99 versus $460 for Sony's flagship, a roughly $110 difference (Engadget, today). Beats also edges Sony on paper for battery life, rating the 360 at 32 hours with ANC on versus Sony's quoted 30 hours; both charge over USB-C (Engadget, today).

Weight tells a different story. The 360 comes in at 294 grams, 40 grams heavier than Sony's 254-gram model, a difference that adds up over long listening sessions (Engadget, today).

Beats says a new acoustic architecture, built around custom-designed drivers with a three-layer diaphragm and dual neodymium magnets, delivers up to 1.75 times more active noise cancellation than its own Studio Pro (Cult of Mac; MacRumors, today). That figure measures improvement against Beats' older model, not against Sony or Bose. On the head-to-head question, Tom's Guide's independent testing is direct: Sony and Bose still offer better ANC (Tom's Guide, today). The available research doesn't name a specific Bose model, price, or spec sheet, so the Bose comparison here works as a category benchmark rather than a model-to-model matchup.

A few other gaps show up at this price point. Tom's Guide flags the lack of wear detection as "a frustrating oversight," and anyone relying on a 3.5mm wired connection will need an adapter, since charging cables and power adapters are sold separately (Tom's Guide; MacRumors, today). The headband also doesn't fold flat the way the Studio Pro's did; the earcups twist flat instead and pack into an included woven ripstop case with a magnetic closure and a rear loop for hooking onto a finger or carabiner, measuring roughly 9 inches square and just over 2 inches thick (MacRumors, today).

Two dates will shape how this launch actually plays out. Wider retail availability arrives this Thursday, September 24, and the $9.99 cushion-kit promotion runs through October 31 before jumping to the standard $49.99 (MacRumors; Cult of Mac, today). The Bluetooth version discrepancy between Tom's Guide and Cult of Mac's reporting also remains unresolved, a detail worth confirming as more outlets get hands-on units.

With the Studio Pro now priced at $299.99, Beats has effectively split its over-ear catalog into a lower-cost and flagship tier (MacRumors, today). Whether the interchangeable-cushion system becomes a lasting differentiator or just a launch-week hook depends on independent testing of comfort, long-term ANC performance, and cushion durability, none of which the current launch reporting fully settles.