How to Make a Brochure in Microsoft Word

By Edward Mercer

A brochure is a great way to spread information about a personal project or business in a concise, portable and visually appealing way. Microsoft Word 2013 has a number of brochure templates which you can download. Once opened in Word, you can edit these templates just as you would your own document, simply replacing text and images as needed while keeping the format skeleton intact. Word has a variety of brochure layouts to choose from, including tri-fold designs prepared for handing-out or mailing, and each makes creating a brochure as simple as copying, pasting and typing.

Step 1

Click on the "File" tab in Word and select "New."

Step 2

Browse through the templates featured on the opening window. Use the categories to the left to navigate through the examples or type "brochure" into the search field to locate brochure templates.

Step 3

Click on a template you like to open a preview with more information about the design.

Step 4

Click on the "Create" button in the preview screen to open the template in Word and begin editing.

Step 5

Type your company or project name into the front flap of the brochure. Most templates include placeholder text like "[Company Name]." Simply highlight the place-holder text and type in your own content. Include a brief subtitle under the name to focus the brochure. In the case of a small bakery, for example, your front cover might read "Jerry's Bakery: April Organic Specials." Include your logo in the front cover if you have one.

Step 6

Type your address and contact information into the back cover. In the case of a brochure you plan on mailing, be sure to leave space for the recipient's address and a postage stamp. On a tri-fold brochure, the back cover is located to the left of the front cover on the front side of the paper.

Step 7

Include a brief written description of your project or company in the first inside flap. In a tri-fold brochure, this area is the last third of the page to the left on the same side of the page as the front flap and back cover.

Step 8

Use the inside areas of the brochure (the reverse side of the page in the case of a tri-fold brochure) to provide concrete and timely information about what's happening at your business or with your project. These sections could include, for example, a menu, monthly specials or a description of an ongoing campaign.

Step 9

Include relevant images throughout the brochure to capture your reader's attention. If the template already has images, simply copy and paste your own images over the place-holders. If you want to include new images, click on the "Insert" tab and select "Pictures" to load an image from your computer.

Step 10

Include a concrete call to action to mobilize the brochure recipient. Depending on the purpose of your brochure, try bold texts in large fonts like "50% Off On Dinner Before 7," "Donate Now," "Call Us to Schedule an Appointment," or "Limited Stock; Order Now!"

Step 11

Make format changes to the brochure if necessary. Drag the corners of a selected image to re-size it or use the color pallet in the top ribbon to change the color of borders and decorative elements. You can delete or add template elements as desired, but make sure your changes don't bleed over the formatting lines where the brochure will be folded.

Step 12

Proofread your brochure and save your work.

Tips & Warnings

  • If you don't plan on having your brochure professionally printed and folded, take great care in folding the sections for the best results. Use a ruler if necessary.
  • Tri-fold brochures require a double-sided print job.