Sending mass emails is important if you're marketing a product or service to your list. While there are paid services that allow you to do this, there are also ways that you can send mass emails for free. You have two options: using a mass email program or email distribution software, or using your own email service.
Determine whether you would rather use your own email service or a mass email sending program.
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Using your own email service presents problems. When using your own email provider, the recipient of your messages will see the others you've sent the message to unless you use BCC (blind carbon copy), but some email providers will not deliver those. Also, unless your particular email service allows it, you cannot send scheduled mass emails.
With a mass email program, you can send the message to multiple recipients and they will not be able to determine the others you've sent the message to.
Select a mass email platform. There are several free ones, including Vertical Response and Smart Serial Mail (see Resources). While you can use the free trials, you will eventually need to purchase a membership or credits to continue sending mass emails.
If you do use your own email provider, you will create your message and input the email addresses just as you do for your everyday email. This is the only way to send email for free forever, but it's also the least effective and can cause problems associated with spam email (see Resources). Take a look at the email broadcast software available as well. Email distribution software can be just as effective as a mass email program.
Create an account with your chosen mass email program by registering. You will need to enter your email address and create a user name and password to take advantage of the services. Add your contact list information to the database within the mass email platform.
Create a new campaign within the mass email platform and create your message following directions provided with the platform. Typically, you can copy and paste if you've already created a pre-written message in Microsoft Word or other writing software. You may need to add pictures, borders or logos in order to make your mass email more attractive. This is especially true if you're sending a newsletter or something similar. The instructions are basically the same if you're using email distribution software, though these programs typically have a word processor built in.
Send a test message. Most mass email sending platforms allow you to enter your own email address and send a test message in order to ensure that the e-mail is the way you want it. Preview the test and make sure it's exactly what you want your contact list to receive. Then, send the email to the recipients.
Most free e-mail marketing sites include ads that your recipients will see when they open your e-mail. If you want to get rid of these ads, you'll need to select a paid service such as Aweber or GetResponse.
Be very careful to follow all spam guidelines set forth by the iCANN Spam act. Neglecting these guidelines could lead to penalties and criminal charges. Check the rules outlined in the email distribution software or mass email program for specific details.