Yelp is launching a new took that makes finding Black-owned business a lot easier. Businesses will be able to self-identify as being Black-owned, giving users a quicker and more efficient way to find them.
It will be up to the businesses if they want to participate in the search feature, Yelp noted in a blog post. Only those that opt-in will show up in search results—and from the post, it isn't clear if there will be a vetting process.
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Over the last week, Yelp has seen a major increase in the number of searches for Black-owned businesses.
"Recent events, starting with the brutal murders of George Floyd, Breonna Taylor and Ahmaud Arbery, have made racial injustice something that we must deal with immediately as a society," Yelp's CEO Jeremy Stoppelman wrote. "The senseless loss of Black life occurring over and over in our country, and particularly this latest scene of horrific racist abuse of power, have left me feeling disgust, outrage and deep sadness."
Spending money at Black-owned businesses is one way for allies to support the Black community and the Black Lives Matter movement.
For now, you can check out Yelp's list of Black-owned businesses located throughout the U.S. here. The new feature will roll out over the next couple of weeks.