YouTube has become big business for some of its most popular creators, but it can also be a handy tool for reaching customers to sell products or services. You can use your Google account to create a channel and manage it, but to see your subscribers, you need to go to YouTube Studio and click on the Recent Subscribers card.
Viewing Your YouTube Channel
If you have a Google account, chances are you have a login with YouTube, even if you've never posted a video or commented before. Since Google owns YouTube, the company makes it as easy as possible to get started with an account there.
To view your YouTube channel, go to YouTube.com, log in to your account and click on your picture in the top-right corner of the screen. Select Your Channel from the drop-down menu. If you haven't set up a channel yet, you are prompted to do so. Otherwise, you see your channel setup, including the number of subscribers and all the videos you've posted.
See All Subscribers
To get the details on your subscribers, click the button marked YouTube Studio. You are redirected to your channel dashboard, which serves as your command center for all things related to building and growing your YouTube presence.
To see a list of subscribers, track down the card in your dashboard that reads Recent Subscribers. This takes you to a list where you can view subscribers by date subscribed or subscriber count. You can also use the arrow in the top-right corner to filter by Last 7 Days, Last 28 Days, Last 90 Days, Last 365 Days or Lifetime.
Finding Lost Subscribers
You may notice your subscriber numbers drop over time. There are a couple of things to keep in mind when you see that happening. One is that YouTube suspends users identified as spammers on the site. It's possible you lost some subscribers that way. You may have also lost some subscribers who chose to unsubscribe from your channel for a variety of reasons.
It's important to keep in mind that you likely have more subscribers than you see. Your subscriber list only includes those users who choose to keep their accounts public. This has nothing to do with viewing videos in stealth mode. Many users want to be able to view videos without worrying about popping up in a Google search of their Google account names.
Google Search to Get Subscribers
So how do you make sure that the next time you check that subscriber list, it has more names on it? The first step is to regularly create content people want to see. You probably already know that, though. The next step is doing what it takes to make sure people know about your channel.
The best way to reach people is to ensure your channel shows up prominently in Google search results. Because search engines can't read the words in your videos, the key to this is in the comments and descriptions. You can't control the comments others leave for you, but you can make sure you include a few keywords in your replies to those comments. One of the best things you can do is to make sure your channel description and each video description includes terms that potential subscribers are likely to use when searching for videos like yours.
After customers find your channel, you'll want to find a way to keep them around. Make sure your video invites them to subscribe and find ways to interest viewers in watching future videos within the current one they're enjoying.