How to Make a Brochure on Wordpad
WordPad is a simple text editor application that comes with Windows. It is limited to simple formatting and does not offer the full-featured type of word processing that a program like Microsoft Word allows. However, if this is your only option, or if you are overwhelmed by the number of features in more complicated programs, you can make a brochure using WordPad.
Things You'll Need
- Information, images and logos for your brochure
- Scissors or a paper cutter
- Glue Stick
Write the text for your brochure. You can write it in WordPad if you are comfortable writing using a computer. Don't worry about the formatting. Just write the copy, making sure to hit "Enter" at the end of every paragraph, even if it's just a one-line headline or subhead.
Once you are done, reread and edit your words. You want relatively short paragraphs, maybe lists or bullet points. Add subheads to break up the text and help the reader scan it quickly. The text should begin with a headline that grabs the reader, showing them a need they have that your product or business can solve or address. Then the text should tell them exactly how you can meet that need. End with a "call to action," telling the reader what to do (such as call to make an appointment, or visit your website, for example).
Evaluate the length of your text. Your goal is to communicate your marketing message, not to see how many words you can possibly fit on a single piece of paper. If your text goes onto a second page, it's probably too long for a tri-fold brochure made by folding a single letter-sized paper into thirds. Edit for length and clarity if this is the case.
Format the text. First, select "Select All" from the Edit menu and then specify the font and size using the drop-down menus in the toolbar. A size of 10 or 12 and a simple font is best for the text. Then select individual headlines and specify larger sizes, more decorative fonts and possibly bold text. The first headline should be the largest. Subheads should be consistent. The contact information should stand out in some way, such as being in bold text.
Gather images and graphics and design your brochure. Generally, a brochure has six panels. The front opens to reveal another panel. Once you unfold the second panel, you are looking at the interior with three panels side-by-side. If you take that and turn it over, you will see that the front panel is on the right, the second panel is on the left and the middle panel is the back of the brochure.
Make a mock-up, planning which part of your text and which images will go on each panel. The front should have a large headline and be designed to grab the reader's attention and make them want to read the rest of the brochure. The three main panels should end with the call to action, with contact information for your business on the back. The back panel may also have room for a mailing label if you will be mailing the brochures.
Format your brochure. This is the tricky part in WordPad since WordPad does not have a format for columns. The simplest way to do it is to make a document with six skinny pages, one for each panel. Once you print them, cut and paste them together to make the brochure. Under File, choose "Page Setup" and select the "Landscape" option under "Orientation." Then, highlight all of the text and select "Paragraph" under the Format menu. Under "Indentation," change the "Right" indentation to 6.3 inches, leaving the other two numbers zero. This will format the text as one skinny column. Then separate the text into panels. Put your cursor where you want an image, and select "Object" from the Insert menu. If you want blank space, hit "Enter" the desired number of times.
Proofread and print your brochure when you are done. When proofreading, be sure that you are satisfied with the placement of text on each panel.
Cut and paste the panels in place. Take a sheet of blank paper and fold it in thirds as the brochure will be folded. Cut the content out of each sheet you printed. It's best to cut the edges as straight as possible. Glue them to the panels of the paper you folded, using a glue stick. Photocopy this page and look it over. If you have a "shadow" where the edge of one of the paper you glued on shows up as a line, use white-out to get rid of this and make copies from the copy with the white-out.
Copy and fold your brochure, making as many copies as needed.