For advertisers, Facebook can be a dream come true. Millions of users voluntarily offer up personal information about themselves, including their likes, dislikes and favorite products, meaning Facebook has the unique advantage of providing advertisers with targeted data. However, for Facebook users, ads can be an annoying distraction and may even feel like an invasion of privacy. While it is not possible to completely turn off ads on Facebook, users can control certain facets of Facebook advertising to better control their personal information.
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Log into your Facebook account.
Click "Account," then "Account Settings." Select the "Facebook Ads" tab. Click "Edit social ads setting." When you "like" an ad on Facebook, it can then populate in your friends' profiles -- showing your "like" and perhaps your profile photos. Turn off social sharing by selecting "No one" from the drop-down menu next to "Pair my social actions with ads for."
Click "Account," then "Privacy Settings." Select "Edit your settings" under "Apps and Websites" from the bottom left of the page. Choose "Edit Settings" next to "Instant Personalization." This feature of Facebook allows other websites to access some of your profile to target information to you. Turn off this setting by unchecking the box next to "Enable instant personalization on partner sites." Click "Confirm."