A New Checkout Feature Lets You Shop Without Leaving Instagram

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Instagram has added yet another new feature you may or may not care about—a way to checkout without leaving the app. Now when you find an item you love, you can buy it directly through Instagram instead of going to the retailer's website.


When you tap an image to take a closer look at a product from a brand's shopping post, you'll see a "Checkout on Instagram" button. Tap it to choose your size or color, then proceed to the payment page while still inside the Instagram app. Your billing information will only need to be entered the first time you make a purchase.

If your notifications are turned on, you'll receive alerts from Instagram when your order has shipped and has been delivered.


The new checkout feature will certainly make shopping easier, which may or may not be a good thing (you know who you are). The feature is currently in beta testing, which means only businesses and select people in the U.S. have access to it.


These are the brands currently taking part:

Adidas @adidaswomen & @adidasoriginals

Anastasia Beverly Hills @anastasiabeverlyhills

Balmain @balmain

Burberry @burberry

ColourPop @colourpopcosmetics


Dior @dior

H&M @hm

Huda Beauty @hudabeautyshop

KKW @kkwbeauty

Kylie Cosmetics @kyliecosmetics

MAC Cosmetics @maccosmetics


Michael Kors @michaelkors

NARS @narsissist

Nike @niketraining & @nikewomen

NYX Cosmetics @nyxcosmetics

Oscar de la Renta @oscardelarenta

Ouai Hair @theouai


Outdoor Voices @outdoorvoices

Prada @prada

Revolve @revolve

Uniqlo @uniqlo

Warby Parker @warbyparker

Zara @zara

More brands will roll out the new shopping experience over the next few weeks.