Instagram has added yet another new feature you may or may not care about—a way to checkout without leaving the app. Now when you find an item you love, you can buy it directly through Instagram instead of going to the retailer's website.
When you tap an image to take a closer look at a product from a brand's shopping post, you'll see a "Checkout on Instagram" button. Tap it to choose your size or color, then proceed to the payment page while still inside the Instagram app. Your billing information will only need to be entered the first time you make a purchase.
If your notifications are turned on, you'll receive alerts from Instagram when your order has shipped and has been delivered.
The new checkout feature will certainly make shopping easier, which may or may not be a good thing (you know who you are). The feature is currently in beta testing, which means only businesses and select people in the U.S. have access to it.
These are the brands currently taking part:
Adidas @adidaswomen & @adidasoriginals
Anastasia Beverly Hills @anastasiabeverlyhills
Balmain @balmain
Burberry @burberry
ColourPop @colourpopcosmetics
Dior @dior
H&M @hm
Huda Beauty @hudabeautyshop
KKW @kkwbeauty
Kylie Cosmetics @kyliecosmetics
MAC Cosmetics @maccosmetics
Michael Kors @michaelkors
NARS @narsissist
Nike @niketraining & @nikewomen
NYX Cosmetics @nyxcosmetics
Oscar de la Renta @oscardelarenta
Ouai Hair @theouai
Outdoor Voices @outdoorvoices
Prada @prada
Revolve @revolve
Uniqlo @uniqlo
Warby Parker @warbyparker
Zara @zara
More brands will roll out the new shopping experience over the next few weeks.