Amazon is the world's largest online retailer. Like most online retailers, Amazon keeps a record of all your purchases. Many brick-and-mortar stores also do this, through the use of memberships or loyalty cards. Your order history cannot be deleted, however, if you have privacy concerns about your shopping habits, there are steps you can take to increase your privacy.
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Use Multiple Accounts
Your Amazon account is associated with your email address. You can set up multiple accounts, or close one account and open another, by using alternate email addresses. Once an account is closed, you cannot obtain refunds and will not be able to re-download items such as e-books. Using a different Amazon account will also affect related services such as Associates and Cloud Drive.
Stop Browsing and Sharing
In addition to tracking all purchases, Amazon tracks and displays your browsing history whenever you are at the site. This can be turned off and the history deleted. To manage this, sign in, go to "Your Account," select "Your Recommendations, " and select "Your Browsing History." For additional privacy, if you have connected your Twitter and Facebook accounts, disconnect them through Account Settings. Social accounts are disconnected by default, but can be manually linked or may link automatically if you sign up for some services or promotions.