When a Philips TV is in retail mode, it flashes information about the TV's features across the screen at regular intervals. It is mainly used when the TV is used as a demo unit in a retail store. During the course of normal setup, the TV will ask which mode you want to select. If you purchased an old demo model or accidentally chose the wrong option, you can go back in and change the setting to home mode.
Press the "MENU" button on the TV remote control. The main menu will pop up on the screen.
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Press the down arrow until "INSTALLATION" is highlighted. Press the right arrow to open the menu.
Press the down arrow until "PREFERENCES" is highlighted and press the right arrow.
Highlight "LOCATION" and press the right arrow button.
Select "HOME" and press the "OK" button on the remote to save the settings.
Press the "MENU" button to close the menu and return to the normal screen.