Rick Rolling is a prank that was very popular in late 2008 and early 2009. A person simply sends a message that looks as though it is about a topic that interests a reader; however, the link provided sends the reader to a video of Rick Astley's "Never Gonna Give You Up" music video.
Video of the Day
Create a new text message with the recipients being people you want to "Rick Roll."
Type something interesting in the subject such as, "Isn't she adorable" or "Check out my new car!" so you will get the recipients' attention.
Place a link to the Rick Astley video in the body of the text message.
Send the text message.