Rick Rolling is a prank that was very popular in late 2008 and early 2009. A person simply sends a message that looks as though it is about a topic that interests a reader; however, the link provided sends the reader to a video of Rick Astley's "Never Gonna Give You Up" music video.
Create a new text message with the recipients being people you want to "Rick Roll."
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Type something interesting in the subject such as, "Isn't she adorable" or "Check out my new car!" so you will get the recipients' attention.
Place a link to the Rick Astley video in the body of the text message.
Send the text message.