TikTok has partnered with Ticketmaster to let users buy event tickets directly through the TikTok app. The new Ticketmaster tool will allow creators to search for Ticketmaster events and add links to their videos, making it easy for fans to click the link and buy tickets.
It's a great way for artists to advertise their shows and sell more tickets while making them more accessible for fans. The link will appear above the creator's username on a video, and when it's clicked it'll open an in-app browser to purchase tickets to the event. Even if you don't follow a specific artist who you'd like to see in concert, you can also discover new ones on your FYP and purchase tickets directly.
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The feature won't be available to all creators when it launches, but so far Demi Lovato, One Republic, Usher, the Backstreet Boys, and WWE have signed on.
Last month, TikTok's parent company, ByteDance, filed a trademark for "TikTok Music," which would allow users to buy, play, share, and download music. TikTok seems to have big plans to integrate more music features and experiences into the app, which makes sense, considering the large role music plays on TikTok.