Netflix has always given users the option to use a five-star rating system to rate how they feel about a certain TV show or movie. But that's about to change, and maybe for the better.
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Todd Yellin, Netflix's CEO of Product Innovation, announced plans to phase out the five-star rating system. Instead, the streaming service will implement a simple thumbs up/thumbs down metric.
In the past, the rating system was the only way for Netflix to recommend new movies and shows to its users, but Netflix has discovered some major flaws in the system and is now working to fix them. For example, users tend to rate documentaries higher than, let's say, Adam Sandler movies, even though Adam Sandler movies receive a lot more views.
Since last year, Netflix has been beta testing the "thumbs" rating system by changing the interface with new users around the world, while other members continue to see the old stars interface. Yellin said that the company saw over 200 percent more logged ratings, which is why they decided to change the system, according to The Verge.
This change comes at the perfect time for Netflix. Amy Schumer's The Leather Special was recently released, and it currently has a rating of 2.5 stars on Netflix. Instead of looking beyond the low rating, viewers might be inclined to skip over it and find something else to watch. But what they might not realize is that the rating is a direct result of trolls attacking Schumer. And since Netflix has spent millions of dollars on the special, the rating system was working against the company.
Also, with so much more original programming coming from Netflix, it makes sense for the company to just stick with a simple thumbs up or thumbs down rating.
The change is set to happen in April and will roll out globally.