Netflix is expanding its streaming service to the sky, and it's going to make traveling so much more enjoyable. Because when you're stuck on an airplane for hours at a time, you might as well binge your latest favorite show, right?
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At Monday's 2017 APEX Expo, Netflix announced that, starting in 2018, it's extending bandwidth-efficient mobile technology to airline carriers around the world. The hope is that airlines will partner with the company to provide low-cost or free Wi-Fi entertainment to passengers.
According to Netflix, the mobile-encoding technology will allow passengers to stream in high quality, while airline carriers save up to 75% in bandwidth costs.
Back in 2015, complimentary Wi-Fi became available on certain Virgin America aircrafts, thanks to a deal with Netflix. And since then, Netflix has also partnered with Aeromexico, Qantas, and Virgin Australia.
Netflix would benefit from airline partnerships, because if free Wi-Fi is offered on flights, people who don't already have Netflix memberships would be more likely to sign up for a 30-day free trial, which might lead them to become longterm subscribers. After all, once you go Netflix, there's no turning back.
A download button is currently available on Netflix, which gives people the opportunity to download movies and TV shows to watch when they don't have internet access. While the feature is certainly convenient, not all content is available to download and the number of downloads is limited.
So, once Netflix becomes available on flights, we'll just need airlines to serve popcorn. Then we'll be all set.