Facebook offers any business the opportunity to create a page to advertise, inform and connect with customers and clients. The basic process of building your business's Facebook page is the same regardless of the business's size, as is operating your page. Once your page is built, use it to inform your customers of products and services, provide customer support and generate buzz with special offers and contests.
Creating the Page
Log in to your Facebook account and go to the Facebook Page Creator. Select the category that best fits your business.
Use the Choose a category drop-down menu to select a category that fits your business. With the exception of Cause or Community, each business page type features a Choose a category menu, with options that match the type. Here are some examples of categories you can find under each option:
- Local Business or Place: Restaurant/Cafe, Book Store, Food/Grocery.
- Company, Organization or Institution: University, Company, Government Organization.
- Brand or Product: Food/Beverages, Video Game, Office Supplies.
- Artist, Band or Public Figure: Movie Character, Comedian, Author.
- Entertainment: Movie, Magazine, TV Show.
Fill out the necessary information in the fields and click Get Started. The information each category requires varies:
- Local Business or Place: Business or Place Name, Street Address, City/State, Zip Code and Phone Number.
- Company, Organization or Institution: Company Name.
- Brand or Product: Brand or Product Name.
- Artist, Band or Public Figure: Name.
- Entertainment: Name.
- Cause or Community: Cause or Community Name.
Write a quick and informative description of your page in the About field, and fill in the Website field with a link to your company's website or other relevant social media sites. Enter a unique address in the Enter an address for your Page field that will be easy for your page's visitors to remember.
Click Save Info when you're finished.
Click Upload from Computer if your picture is saved on your hard drive, or Import from Website if your picture is saved on your company website's server.
For Upload for Computer, select your picture and click Open.
For Import from Website, paste the URL into the address field and click Import.
Click Add to Favorites to add your page to your News Feed, or click Skip.
Enter information about your key audience to construct an ad and click Save or click Skip. Information includes a target location, age range, gender and interests.
Finishing Up Your Page's Profile
Once the basic skeleton of your page has been created, visiting the page at any time while signed in as the page administrator gives you a few more options, including adding a cover picture. By clicking the About tab, you can add more information about your business and page, including your address, the date you started your business, a longer description and other contact information.
With all of your page's information filled out, start creating some content for the page including posts with plain text, pictures, videos and anything else that you think will be attention-getting or helpful to your customers.