How to Measure Photo Views on Facebook

By John Mitchell

Facebook Page administrators can measure the media consumption on their pages, including audio listens and video and photo views. Knowing how often Facebook users are consuming a particular type of media is helpful in posting new content that your fans will view and like. To measure the photo views, you need to access the Facebook Insights dashboard to get the data you want.

Step 1

Type "Facebook.com/insights" into your browser's address bar; hit "Enter" and sign in to your Facebook account.

Step 2

Click the "Select Insights" button from the left column and click the page on which you want to view data.

Step 3

Click the "Users" tab under the "Page Insights" panel on the left sidebar.

Step 4

Click the "Week," "Month" or date box near the upper right portion of the "Users" report page. If you click the date box, select the dates for which you want to run the report.

Step 5

Scroll down to the bottom of the "Users" report page until you reach the "Media Consumption" section. Uncheck the boxes for "Video Views" and "Audio Listens." The graph below will show a clear measurement of photo views for the time period selected.