How to Create a Seal Logo

By Suzanne Fyhrie Parrott

Designing a seal logo is fairly straightforward. Clip art services help remove the pressure of being “artistic”; however, a keen eye for color, placement and graphic selection, and a few basic tricks will help make your concept a reality, and turn an amateurish design into a successful logo.

Step 1

Create a list of descriptive words that show the qualities of your product or service. For example, a seal evokes images of fun, playfulness, agility, oceans and zoos. Find imagery words that illustrate movement and entertainment, such as a curved line, a ball, waves, whiskers and flippers.

Step 2

Combine two imagery words together, such as a curved line and a ball, whiskers and waves, or a seal silhouette with a diamond element. Circle the combinations you find promising.

Step 3

Sketch your ideas to visualize how the images will work together.

Step 4

Choose one design component, or combine several pieces of clip art, to develop your logo design. When combining different images, do not choose conflicting art styles, such as Impressionism and Bronze Age.

Step 5

Open copies of the clip art in your software design program. Manipulate the clip art by stretching, skewing, flipping, resizing or coloring. When resizing digital artwork the original proportions are maintained; however, other forms of manipulation will alter the appearance.

Step 6

Typeset your company name or slogan next to your design graphic. Try different fonts until you find a typestyle that unifies the entire logo design. Add interest by using contrasting styles, sizes, weights or color.

Step 7

Choose a text alignment such as flush left (quad left), flush right (quad right), or centered.

Step 8

Add color to your image and text. If your clip art image is in color, then select a complementary color for your text. Although color is not required in a good logo design, the addition of warm or cool colors will capture an audience's attention and evoke a mood.

Step 9

Export the image for commercial printing in high resolution, 300 dpi (dots per inch), as a JPG, GIF, PNG, TIFF, or EPS file. For web or Internet use, export at 72 dpi and use a format of JPG, GIF or PNG.

Tips & Warnings

  • Try using simple, geometric clip art images for your logo. Consider placing simple, geometric shapes behind the graphic to add contrast.
  • Never modify your original clip art. Mistakes happen, so work from a copy.
  • Export web or Internet images to the exact size for placement. Adjusting the size for online graphics causes an unclear and mottled appearance.
  • Obtain permission before using any artwork to avoid copyright infringement.
  • Commercial printers require CMYK (cyan, magenta, yellow, black) and 300 dpi (dots per inch). Consult your printing company for exact specifications.