How to Make Money on Facebook

By Techwalla Contributor

Facebook has quickly grown to become the Web's largest social networking application. With the addition of Facebook pages for business, it is now possible to generate income for your blog, website or product by promoting and marketing it on a Facebook page. Facebook offers tools that can help you build traffic to your site, potentially increasing your income. Additionally, you can place targeted ads on Facebook, and using a third-party application, you can display products for sale on the site.

Step 1

Set up a business Facebook page. If you already have a personal Facebook account, you need only select a business name and set up a page to promote your business. Click "Create a Page" at the bottom of the screen on your home page. Alternatively, select "Create a Page" at the bottom of the Facebook sign-up screen.

Step 2

Choose from the supplied templates. Follow onscreen prompts to supply information about the business. Add your business logo or product shot and a URL leading to your company's main website. During the process, you are asked to supply your personal Facebook account information or to sign up for a business-only account.

Step 3

Maintain an active presence on Facebook so that people can identify with your business, blog or website and keep up with your notes and postings.

Step 4

Place targeted Facebook ads on the site to promote your product or website. Click on the "Advertising" link at the bottom of your page and follow the prompts to create an ad. Pay particular attention to choosing the best market for your product. You can advertise to specific age groups and geographic areas or address an ad to people who have listed specific interests on their profiles.

Step 5

Sell items on Facebook using the the third-party app Marketplace. If you're already selling products on your website, add the same listings on the Marketplace section. To locate the app, type "Marketplace" into the search box at the top of the Facebook page. If you don't see the app, click "See more results for Marketplace" at the bottom of the results screen. Click "Apps" on the left side of the page to limit the results. Read the information carefully, as this is a third-party app, but it is a highly popular app and is used by millions of people monthly.

Tips & Warnings

  • Consistency is important for your success on Facebook. Plan to update your business page, add new links and network with others in the community on a weekly basis.