What is Salesforce?

By Tahjia Chapman

Salesforce is a leading customer relationship management (CRM) and cloud computing software program available in more than 800 applications in 16 languages. This software has created a wave of functionality for sales and marketing professionals.

History

Large companies were in need of integrative, custom CRM software to manage their business information within days or weeks. Salesforce provided the answer.

Significance

CRM software provides organization, Web 2.0 platforms for collaboration and distinctive sales projects.

Types

Salesforce's main web-based CRM software is available for management of sales projections and orders, marketing plans, knowledge management, service and support, partner relationships, analytics and customer application development. Each is designed for the unique needs of different industries.

Features

The web-based CRM includes an interactive dashboard and custom reporting tools for leads and contact management.

Expert Insight

Salesforce is a proven system to help manage large volumes of information across an organization and improves communication between departments for exceptional customer service.